How do you bring your idea to market in a world already crowded with voices? Thought leader Dorie Clark is a marketing and strategy consultant who regularly contributes to the Harvard Business Review and Forbes.
Stand Out: How to find your breakthrough idea and build a following around it includes interviews with Seth Godin, David Allen and Daniel Pink. It’s packed to the brim with tips for ensuring you break through and share your insights, along with tips of those who’ve travelled the road beforehand.
It includes gems like this, from Dorie herself:
It’s far better to start with an idea, test it, refine it, and build a following around it. That way, when you’re ready to go big, you have a core base of support that can help you spread the word and carry your own idea far beyond where you could take it on your own.
I’m mad on business and marketing books – my bedside table shares them 50:50 with fiction – and this has to be up there with one of the best so far… which is a bit of a problem when you try to read something like this before hitting the hay. I end up so inspired it takes ages to wind down!
Do you have a passion for business and marketing books? Are there any you’d like to share?
PS Cover image via here.