When writing about your business, is it a ‘my’ or ‘our’ proposition?

As a sole trader, ‘my’ is the most likely word you’d use. But if you have a registered business name, even if it’s just you on staff, switch to using ‘our’…

Our wonderful clients, our fantastic products…

Immediately it sounds as though there is a bigger team in the background, which somehow holds more sway.

It’s a simple language trick and shows how powerful it can be to change just one word.

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