I started out as an independent contractor five years ago, but I’ve only recently had business cards printed. Why? I hear you ask. Why would someone so committed to helping other people find their own voice… not be able to find her own?

Because I didn’t know what I wanted to say.

The main problem was that when it came to words, I could do whatever you asked me to – create blog posts, do your social media, write newspaper articles, edit, make you a brochure, do your newsletters, develop your website content – and still do. This forms a major part of my business.

But recently I’ve realised that there’s a major step most people find challenging and that’s putting their communications framework under one umbrella. I set about developing my Strategic Business Storytelling packages and sharing them here, via my website.

In the process of doing this work, I realised that my own content needed an overhaul. I sourced some new images, upgraded to a new WordPress theme and set about offering three clear services – Digital Branding Strategy, Social Media Coaching and the 7 key steps to Strategic Business Storytelling.

Since then, I’ve been busy quoting and undertaking new work – as my own best client! 

You see, I wasn’t practising what I preach. I had far too many services listed on my website and my message wasn’t clear. I’ve even had someone make a comment recently about my ‘new business’ – despite the fact that I’ve often talked about what I do. But my new clarity around what I do has brought a whole new level of understanding… with the resulting increased revenue I promise my own customers!

Apart from keeping me above the breadline (!), the most important takeaway from this is that we business owners really need to hone in on what we’re selling. I was too busy working for other people, than to spend much-needed time on my own communications. When I realised there wasn’t going to be that magic spare day each week for me to work on my business, I clocked up some evening overtime and it’s been well-rewarded.

My next steps from here…

I’ve still got more to do regarding my own business communications and whatever I finalise will have a built-in annual review. I’ll need to ensure that my website this time next year reflects what I’m doing, then update with anything new on the horizon. Until then, not only do I have snazzy new business cards, but a brochure too! It’s one of those all-essential steps in backing yourself that every business owner should take.

How about you? Is there anything on the ‘must do’ list for your communications… something that may bring in some extra revenue?!



PS Don’t have a Digital Branding Strategy yet? It’s the essential first step in your Strategic Business Storytelling suite. Determine who exactly you’re talking to and why, Unique Selling Proposition, Vision and Mission, business and personal profiles, target audience pain points and more.

Click here for more information.

Lucy Bowler

Digital Content Creator, Branding Strategist and Communications Specialist

Whenever I meet people, it’s always 20 questions. I can’t help myself – I always like to know more. As a communications specialist, this insatiable curiosity means I always get the best from my clients. I work to raise profiles, create compelling content, systematise communications and seek golden opportunities for revenue raising. 

Learn more about how I work here.


Submit a Comment

Your email address will not be published. Required fields are marked *

Your Strategic Business Storytelling Suite

Streamlined communications in three simple steps:


Digital Branding Strategy

Your essential first step in Strategic Business Storytelling. Define your target audience, create Unique Selling Proposition, Vision / Mission, business and personal profiles.

Discover the essentials required to develop your voice on social media. Learn best practice strategies for your outbound and inbound client communucation.


Social Media Coaching

It’s not always easy to sell what you do. Whittling it down into as few words as possible isn’t easy. What if you leave out the most important part or people don’t understand?

Learn the skills to grow your brand through strategic digital communication, the platforms you should be on (and how to use them), plus  time savers and apps that get the job done.


Strategic Business Storytelling

Communicate your business effectively. Learn the essential framework for media releases, blog posts, articles and other required written business communications.

Perfect for the DIY communications person developing content in-house, or briefing a copywriter, web content developer, publisher, advertising rep / PR agency.