One of the best things about having your own platform is the ability to use your own voice. But we don’t all come out firing, knowing exactly what we want to say from the word go.

Allowing ourselves to open up and talk can take time. If you’ve spent most of your working life performing to someone else’s terms, you almost have to give yourself permission to start talking. And even then, sometimes the words don’t come as freely as you’d like.

When I work with clients on their Digital Branding Strategies, one of the tasks we do is a competitor analysis. Part of it involves simply making notes about what my client likes and dislikes about their competitors. We then do the same with businesses they look up to, their commercial role models.

It’s an essential step, because part of assessing what you like and dislike about what someone else does provides insight about what you want to do. Not keen on a social media platform filled with quotes instead of pictures? Don’t do the same when you start. Don’t like it when people solely share content from other accounts? You won’t be doing it either.

But what you do like? You’ll do more of – and in doing so, build a consistency about your message that other people start to follow.

Finding your voice isn’t easy and using it is something else altogether. When you gain a greater understanding about your own communication style preferences, it becomes easier to get your message across.

Be confident to experiment, tweak and refine your communications. Don’t expect instant success, because these things take time, but you will eventually be heard.



PS Don’t have a Digital Branding Strategy yet? It’s the essential first step in your Strategic Business Storytelling suite. Determine who exactly you’re talking to and why, Unique Selling Proposition, Vision and Mission, business and personal profiles, target audience pain points and more.

Click here for more information.

Lucy Bowler

Digital Content Creator, Branding Strategist and Communications Specialist

Whenever I meet people, it’s always 20 questions. I can’t help myself – I always like to know more. As a communications specialist, this insatiable curiosity means I always get the best from my clients. I work to raise profiles, create compelling content, systematise communications and seek golden opportunities for revenue raising. 

Learn more about how I work here.


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Your Strategic Business Storytelling Suite

Streamlined communications in three simple steps:


Digital Branding Strategy

Your essential first step in Strategic Business Storytelling. Define your target audience, create Unique Selling Proposition, Vision / Mission, business and personal profiles.

Discover the essentials required to develop your voice on social media. Learn best practice strategies for your outbound and inbound client communucation.


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It’s not always easy to sell what you do. Whittling it down into as few words as possible isn’t easy. What if you leave out the most important part or people don’t understand?

Learn the skills to grow your brand through strategic digital communication, the platforms you should be on (and how to use them), plus  time savers and apps that get the job done.


Strategic Business Storytelling

Communicate your business effectively. Learn the essential framework for media releases, blog posts, articles and other required written business communications.

Perfect for the DIY communications person developing content in-house, or briefing a copywriter, web content developer, publisher, advertising rep / PR agency.