Who inspires you to go on and do greater things in business… and why? As professionals, we’re striving to go that bit further and faster, seeking role models from within and outside the business world to spark motivation. I recently took to SourceBottle to discover exactly what the magic essence is that draws us to these people and how it manages to keep us on track. I wasn’t necessarily looking for big names – just people doing great things that my respondents found pretty amazing.

I’m continuing this series with US based Celebriducks president Craig Wolfe, who set out to create the first ever line of celebrity rubber ducks, featuring icons of film, music, history, and athletics.

Who is your business role model?
Milton Hershey

Why are you drawn to this person in particular?
He created an amazing business and used all his wealth to help others before he died!

What have you learnt from them?
Use your business to do good in the world AND also, I followed his one quote to the max; “give them quality, it’s your best advertisement” Remember this was in the 1800s.

How has this helped shape your own business?
I decided to make the finest rubber ducks in the world. I knew someone could always make a cheaper duck, but no-one would spend the money to do extraordinary quality and detail that was unheard of in our industry.

How have they helped you imagine a bigger future?
It inspired me to even bring the whole industry back to America where it began and even make the safest PVC free rubber ducks in the world for babies to teethe on and 100% in the USA! In other words, never stop innovating and making a difference!

Lucy Bowler

Lucy Bowler

Communications Specialist

Whenever I meet people, it’s always 20 questions. I can’t help myself – I always like to know more. As a communications specialist, this insatiable curiosity means I always get the best from my clients. I work to raise profiles, create compelling content, systematise communications and seek golden opportunities for revenue raising. I work with small business professionals and not-for-profits who want to take off to the next level.

I’ve been recognised for my innovative thinking, working across digital platforms to produce quality content and effectively implement communications strategies. I’m known as a problem solver, learning and adapting where necessary to achieve great results. Melbourne-born, I’ve worked throughout regional and rural Australia. My unique view of life from an urban and rural perspective offers great insight into these worlds.


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