Digital Branding Strategy
How do you start talking when you don’t know what to say? When you haven’t spent any time determining your target audience, what exactly people need from you… and what you’re offering in return?
A Digital Branding Strategy forms the blueprint for all your communications and contains all you need to ensure your voice is heard. It’s an essential first step for businesses, but one where many fall short.
Streamline your communications with a Digital Branding Strategy
Key communication objectives and maximum of 3 personas reflecting your target audience. Explore pain points and share your core business solutions. Includes Unique Selling Proposition, Vision and Mission.
Key messages about your products / services. Business profiles (50, 100 + 250 words) + personal profile. Learn how to gain leverage from promotional opportunities. Implement tools required to achieve goals.
Unique selling proposition
Capture what sets you apart as the professional of choice in your field. Talk about the problem your business solves, why you felt the need to fill that particular gap and the steps you take to ensure quality time and time again.
Business and personal profiles
Be media ready with 50, 100 and 250 word business and personal profiles.
Build client investment with deep insight into the processes behind your business.
Recount the defining moment that set you on your current career trajectory.
The individual YOU
Whether a runner or reader, there’s promotional gold in your whole story.
Book your Digital Branding Strategy today
Our full service consultation includes a 4 hour strategy session, a complete Digital Branding Strategy as detailed below and a Strategic Business Storytelling guidebook. You will be fully equipped to move forward with your communications, from web content to social media, press releases, newsletters and sales copy.
DIY2 hr consultation + DIY Strategy
- Suits professionals who are keen to undertake the workbook + Final Strategy on their own. Digital Branding Strategy consultation inbetween those stages, either face-to-face or via Skype. You will receive all tools required for implementation.
You + Me2 hr consultation + Final Strategy
- Suits professionals who are keen to undertake the workbook stage on their own. Digital Branding Strategy consultation following that point, either face-to-face or via Skype. Complete Digital Branding Strategy prepared for you, including required for implementation.
Done for you4 hr consultation + Final Strategy
- Suits professionals who are seeking a full service Digital Branding Strategy consultation. Meet face-to-face or via Skype for indepth planning session, then I will present you with your final Digital Branding Strategy, including everything you need for implementation.
All Digital Branding Strategy services include Strategic Business Storytelling eBook
Phone Lucy Bowler 0437 762 668
or email firstname.lastname@example.org
And once you’ve got your Digital Branding Strategy?
The essential next steps to build your profile, generate leads & boost revenue…
Social Media Coaching
It’s not always easy to sell what you do. Whittling it down into as few words as possible isn’t easy. What if you leave out the most important part or people don’t understand?
Learn the skills to grow your brand through strategic digital communication, the platforms you should be on (and how to use them), plus time savers and apps that get the job done.
Strategic Business Storytelling
Communicate your business effectively. Learn the essential framework for media releases, blog posts, articles and other required written business communications.
Perfect for the DIY communications person developing content in-house, or briefing a copywriter, web content developer, publisher, advertising rep / PR agency.